Launched on India's 80th Independence Day
About Jashn-e-Hindustan
A national initiative for the promotion, preservation and development of the Urdu language — its literature, its culture, and its people.
On the auspicious occasion of the 80th Independence Day of India, we proudly launch Jashn-e-Hindustan — a national initiative committed to the promotion, preservation and development of the Urdu language and its rich literary, cultural and intellectual heritage.
Hamara Maqsad
Reviving the Love
Urdu is a language of love, harmony, knowledge and shared traditions. Through Jashn-e-Hindustan, we aim to revive interest in Urdu among the younger generation, encourage literary excellence, support emerging writers and poets, and create meaningful opportunities for learning and cultural exchange.
Hamara Khwab
Opening the Doors
Our vision is to make Urdu more accessible through educational programs, literary festivals, mushairas, qawwali, seminars, workshops, digital publications, research initiatives and cultural activities that celebrate its timeless beauty while connecting it with the modern world.
Hamara Yaqeen
Building the Bridge
We believe that language is a bridge that unites hearts and preserves civilisations. By promoting Urdu, we are strengthening India's composite culture and honouring the values of unity, inclusiveness and mutual respect that define our nation.
Zabaan-e-Dil
A language written by hand, carried by heart
From the sweep of a qalam on handmade paper to a couplet shared on a phone screen, Urdu has always travelled person to person. The initiative keeps that chain unbroken — teaching the script, staging the poetry, printing the books, and handing the tradition to a new generation, one learner at a time.
What We Stand For
Preserve. Inspire. Unite.
Three words that guide everything the initiative does — from the mehfil stage to the printed page.
Preserve
Safeguarding Urdu's literary, cultural and intellectual heritage for the generations to come.
Inspire
Kindling a love for the language in young readers, writers and poets across India.
Unite
Strengthening India's composite culture — one mehfil, one page, one couplet at a time.
An Open Invitation
“As we begin this journey on the historic milestone of India's 80th Independence Day, we invite scholars, educators, students, poets, writers, artists, institutions and every lover of Urdu to become part of this movement. Together, let us preserve our heritage, inspire future generations, and celebrate the enduring spirit of Jashn-e-Hindustan.”